The Art of Digital Branding

by

Write The First Customer Review

Here's the definitive guide to building a Web presence that will increase revenue, improve customer relations, and enhance brand loyalty. Author Ian Cocoran, a digital brand expert, explains traditional branding and how the same principles can be applied to Web sites, no matter what the industry. Chapters cover the entire range of site content: color schemes and menu formats and the pivotal roles they play; incorporating essentials such as company history, careers, site maps, search engines, and FAQs; choosing one global ...

The Art of Digital Branding 2011, Allworth Press, New York, NY

ISBN-13: 9781581158762

Revised edition

Trade paperback

Select
The Art of Digital Branding 2007, Allworth Press, New York, NY

ISBN-13: 9781581154887

Hardcover

Select