The Anatomy of Buzz: Creating Word-of-mouth Marketing


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The first book to show companies how to generate word-of-mouth marketing. When buying most things consumers rely heavily on personal recommendations from friends and family, colleagues and peers - and sometimes even strangers. Yet most marketing still focuses on advertising and other tools to influence each customer individually, ignoring the fact that buying 'conversation products' is a social process. The Anatomy of Buzz is the first book to show how to help customers influence each other through word-of-mouth, using case ...

The Anatomy Of Buzz: Creating Word-of-Mouth Marketing 2001, Profile Books Ltd, London

ISBN-13: 9781861976154



The Anatomy of Buzz: Creating Word-of-mouth Marketing 2000, HarperCollins Business, London

ISBN-13: 9780002571043