The Agile Marketer: Turning Customer Experience Into Your Competitive Advantage

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"The marketer's guide to modernizing platforms and practices Marketing in the digital era is a whole new game: it's fundamentally about competing on the customer experience. Marketers must integrate a complex set of technologies to capture the customer's digital body language--and thereby deliver the right experiences, at the right times, via the right channels. This approach represents a formidable technological and practical challenge that few marketers have experience with. The methods that enable marketers to meet this ...

The Agile Marketer: Turning Customer Experience Into Your Competitive Advantage 2016, Wiley

ISBN-13: 9781119223009

Hardcover

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