The Agile Marketer: Turning Customer Experience Into Your Competitive Advantage

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"This book is for marketing leaders who are attempting to modernize their marketing practices,the platforms that support them- so that they can partner with the chief poduct officer to innovate, drive the business, and establish competitive advantage. It's also for marketers who recognize a unique opportunity to position marketing as the "steward" not just of the brand but of customer experience across the board"

The Agile Marketer: Turning Customer Experience Into Your Competitive Advantage 2016, Wiley

ISBN-13: 9781119223009

Hardcover

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