The Age of Persuasion: How Marketing Ate Our Culture

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The ad men behind CBC Radio's "The Age of Persuasion" combine lively social history and years of industry experience to show how the art of persuasion shapes our culture. Witty, erudite and irrepressibly irreverent, The Age of Persuasion provides a hugely entertaining -- and eye-opening -- insider's look at the ever-expanding world of marketing. The Age of Persuasion is for those who say "advertising doesn't work on me" as well as those who want to understand how this industry has become inseparable from modern culture. ...

The Age of Persuasion: How Marketing Ate Our Culture 2009, Knopf Canada

ISBN-13: 9780307397317

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