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The Advertising Controversy: Evidence on the Economic Effects of Advertising

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The Advertising Controversy: Evidence on the Economic Effects of Advertising - Albion, Mark S, and Farris, Paul W
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Examines and evaluates conflicting claims about advertising's effects on prices, industry concentration, product innovation, brand loyalty, and demand.

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The Advertising Controversy: Evidence on the Economic Effects of Advertising 1981, Praeger, Boston, MA

ISBN-13: 9780865690578

Hardcover

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