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The ALL NEW Don't Think of an Elephant!: Know Your Values and Frame the Debate

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The ALL NEW Don't Think of an Elephant!: Know Your Values and Frame the Debate - Lakoff, George
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Lakoff researches how framing influences reasoning, or how the way we say something often matters much more than what we say. the Guardian Over a quarter of a million copies sold worldwide! Ten years after writing the definitive, international bestselling book on political debate and messaging, George Lakoff returns with new strategies about how to frame today's essential issues. Called the "father of framing" by The New York Times, Lakoff explains how framing is about ideas - ideas that come before policy, ideas that make ...

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The ALL NEW Don't Think of an Elephant!: Know Your Values and Frame the Debate 2014, Chelsea Green Publishing Co, White River Junction

ISBN-13: 9781603585941

10th Anniversary Edition

Paperback