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The 7 Triggers to Yes: The New Science Behind Influencing People's Decisions

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The 7 Triggers to Yes: The New Science Behind Influencing People's Decisions - Granger, Russell H
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Introducing 7 scientifically proven ways to masterfully apply the skill of persuasion and get the results you want Everybody knows that the best way to persuade people to reach the "Yes" response is by using logic and reason, right? Wrong. According to the latest research in neuroscience, most people respond to emotional cues rather than rational ones. Instead of using facts and figures to persuade, you should be tapping into the brain's internal triggers for making decisions. With the new technology of realtime brain ...

The 7 Triggers to Yes: The New Science Behind Influencing People's Decisions 2007, McGraw-Hill Education, New York, NY

ISBN-13: 9780071544375

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