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The 5 Paths to Persuasion: The Art of Selling Your Message

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The 5 Paths to Persuasion: The Art of Selling Your Message - Miller, Robert B, and Williams, Gary A, and Hayashi, Alden M
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To succeed in today's business world of tough and fast decision-makers, how a statement is made can be more important than what it says. Even the best ideas face resistance and rejection, as all too often people make the mistake of focusing solely on the content of their proposal and giving little thought to the way they will deliver it. In a two-year survey, customer research experts Miller and Williams studied 1,700 executives and discovered that good ideas are not enough; to make any sort of impact they must be delivered ...

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The 5 Paths to Persuasion: The Art of Selling Your Message 2007, Kogan Page Ltd, London

ISBN-13: 9780749449940

Trade paperback

The 5 Paths to Persuasion: The Art of Selling Your Message 2005, Business Plus, New York, NY

ISBN-13: 9780446695909

Trade paperback

The 5 Paths to Persuasion: The Art of Selling Your Message 2004, Business Plus, New York, NY

ISBN-13: 9780446532396

Hardcover