The 360 Degree Brand in Asia: Creating More Effective Marketing Communications

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A professional's guide to forecasting budget allocations and planning brand marketing campaigns 360 marketing is a proprietary method of looking at brand marketing developed by Ogilvy & Mather's international partners. As companies seek new ways to globalize, this original concept offers a useful and dynamic framework from which companies can effectively plan their brand marketing and budget allocation. In 360 Brand, Mike Murphy and Mark Blair-both seasoned Ogilvy & Mather employees-reveal this new method to readers and ...

The 360 Degree Brand in Asia: Creating More Effective Marketing Communications 2003, John Wiley & Sons, Singapore

ISBN-13: 9780470820575

Hardcover

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