The 21st Century Meeting and Event Technologies: Powerful Tools for Better Planning, Marketing, and Evaluation

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Here is the first book to specifically and comprehensively address the rapid changes and advances in technology in the planning, management, and marketing of meetings and events. The multigenerational trio of authors, including Joe Goldblatt and two of his former students, Seungwon "Shawn" Lee and Dessislava Boshnakova, cover the most important aspects of using technology for today's meetings and events, such as * How to harness the power of social media * How to use crowdsourcing effectively * How to choose appropriate ...

The 21st Century Meeting and Event Technologies: Powerful Tools for Better Planning, Marketing, and Evaluation 2016, Apple Academic Press Inc., Oakville

ISBN-13: 9781771880237

Hardcover

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