The 12 Cliches of Selling and Why They Work

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The author of "State of the Art Selling" mines the truth and powerful wisdom of 12 clichs to spell out step-by-step how to become a more effective salesperson.

The 12 Cliches of Selling and Why They Work 2001, Workman Publishing, New York, NY

ISBN-13: 9780761116974

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