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The 11 Immutable Laws of Internet Branding

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The 11 Immutable Laws of Internet Branding - Ries, Al, and Ries, Laura
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The Internet is the first major new communication medium to be introduced since television and businesses ignore it at their peril. If the Internet is going to take its place alongside the other major media it will be because it exploits a powerful new attribute - interactivity. The Internet will make traditional forms of branding , such as conventional advertising, redundant. In order to succeed in branding on the net, the message to customers must be interactive. Al and Laura Ries examine this dilemma and explain how ...

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The 11 Immutable Laws of Internet Branding 2001, HarperCollins Business, London

ISBN-13: 9780006532477

Mass-market paperback

The 11 Immutable Laws of Internet Branding 2000, Collins, New York, NY

ISBN-13: 9780060196219

Hardcover

The 11 Immutable Laws of Internet Branding 2000, HarperAudio

ISBN-13: 9780694523146

Abridged

Audiobook cassette