The $10 Trillion Prize: Captivating the Newly Affluent in China and India

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Meet your new global consumer You've heard of the burgeoning consumer markets in China and India that are driving the world economy. But do you know enough about these new consumers to convert them into customers? Do you know that: - There will be nearly one billion middle-class consumers in China and India within the next ten years? - More than 135 million Chinese and Indians will graduate from college in this timeframe, compared to just 30 million in the United States? - By 2020, 68 percent of Chinese households and 57 ...

The $10 Trillion Prize: Captivating the Newly Affluent in China and India 2012, Harvard Business School Press, Boston, MA

ISBN-13: 9781422187050

Hardcover

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