Television Brandcasting: The Return of the Content-Promotion Hybrid

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"Television Brandcasting examines U. S. television's utility as a medium for branded storytelling. It investigates the current and historical role that television content, promotion, and hybrids of the two have played in disseminating brand messaging and influencing consumer decision-making. Juxtaposing the current period of transition with that of the 1950s-1960s, this bookJennifer Gillan outlines how in each era new technologies unsettled entrenched business models; an emergent viewing platform threatened to undermine an ...

Television Brandcasting: The Return of the Content-Promotion Hybrid 2014, Routledge, London

ISBN-13: 9780415841221

Trade paperback

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Television Brandcasting: The Return of the Content-Promotion Hybrid 2014, Routledge, London

ISBN-13: 9780415841214

Hardcover

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