Technology Acceptance in Mechatronics: The Influence of Identity on Technology Acceptance

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Ute Hillmer investigates technology acceptance behavior in the mechatronics industry in Germany and develops a multi-disciplinary understanding, which includes psychology, sociology and business science. It is shown that individuals accept new technologies more easily, if the technology replicates their individual social values and if the implementation process considers the prime social values that can typically be found in their social networks.

Technology Acceptance in Mechatronics: The Influence of Identity on Technology Acceptance 2009, Gabler Verlag

ISBN-13: 9783834919519

2009 edition

Hardcover

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