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Taking Technology to the Market: A Guide to the Critical Success Factors in Marketing Technology


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Taking Technology to the Market provides a practical guide to the critical success factors in marketing technology. It uses a project-based approach, providing comprehensive guidelines for key strategic and tactical marketing programmes. The book will help you improve your chances of developing a winning marketing programme by providing essential steps to success and insight into best practice.Individual chapters provide self-contained guides to planning specific marketing tasks. The range of tasks covers the most common ...