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Taking Down Goliath: Digital Marketing Strategies for Beating Competitors with 100 Times Your Spending Power

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Taking Down Goliath: Digital Marketing Strategies for Beating Competitors with 100 Times Your Spending Power - Ryan, Kevin, PhD, and Graham, Rob "Spider"
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Advances in software, auction-based media, analytics, and big data have made it possible for the average marketer to compete with marketers with 100 times the spending power. Taking Down Goliath profiles the ways in which digital marketing can level the playing field, if you know how to use it.

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Taking Down Goliath: Digital Marketing Strategies for Beating Competitors with 100 Times Your Spending Power 2014, Palgrave MacMillan, Basingstoke

ISBN-13: 9781137444202

2014 edition

Hardcover

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Taking Down Goliath: Digital Marketing Strategies for Beating Competitors with 100 Times Your Spending Power 2014, Palgrave MacMillan

ISBN-13: 9781349495580

2014 edition

Trade paperback

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