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Switch: Como Cambiar las Cosas Cuando Cambiar Es Dificil

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Switch: Como Cambiar las Cosas Cuando Cambiar Es Dificil - Heath, Chip, and Heath, Dan
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"Why is it so hard to make lasting changes in our work, in our communities, and in our own lives? Per Chip and Dan Heath, the primary obstacle is a conflict that's hardwired into our minds. Psychologists have discovered that we are ruled by two competing thought patterns--the rational and the emotional. The rational mind wants the perfect beach body; the emotional wants that Oreo cookie. The rational mind wants to change something at work; the emotional loves the comfort of the existing routine. This tension can doom an ...

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Switch: Cómo Cambiar Las Cosas Cuando Cambiar Es Difícil 2011, Vintage Espanol

ISBN-13: 9780307742353

Spanish

Trade paperback