Swift Viewing: The Popular Life of Subliminal Influence

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Acland looks back at the strange history of subliminal seduction: a theory first propagated in the late 1950s by marketing researcher James Vicary, who claimed that movie audiences bought more refreshments if advertising messages too quick to be noticed were inserted into movies. The study was soon proven false, but that hasn t kept the concept from having a long afterlife in the popular imagination.

Swift Viewing: The Popular Life of Subliminal Influence 2012, Duke University Press

ISBN-13: 9780822349198

Trade paperback

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Swift Viewing: The Popular Life of Subliminal Influence 2012, Duke University Press, Durham, NC

ISBN-13: 9780822349242

Hardcover

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