Sway: The Irresistible Pull of Irrational Behavior

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Sway: The Irresistible Pull of Irrational Behavior - Brafman, Rom, and Brafman, Ori

Drawing on cutting-edge research from the fields of social psychology, behavioral economics, and organizational behavior, renowned organizational thinker Ori Brafman and his brother, psychologist Rom Brafman, reveal the hidden psychological forces that drive irrational behavior.

Sway: The Irresistible Pull of Irrational Behavior 2008, Broadway Business, New York, NY

ISBN-13: 9780385524384

Hardcover

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