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Sun Tzu's the Art of War Plus Warrior Marketing: Strategy for Market Positioning

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Sun Tzu's the Art of War Plus Warrior Marketing: Strategy for Market Positioning - Gagliardi, Gary
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Let the war begin! The battle ground of the twenty-first century is the global marketplace. This book adapts Sun Tzu's Art of War to market positioning and promotion.

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Sun Tzu's the Art of War Plus Warrior Marketing: Strategy for Market Positioning 2006, Clearbridge Publishing

ISBN-13: 9781929194377

Hardcover