Sun Tzu Strategies for Marketing: 12 Essential Principles for Winning the War for Customers: 12 Essential Principles for Winning the War for Customers

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Millions of business warriors have been inspired by lessons from one of the world's greatest strategists, Sun Tzu. In his new book, a bestselling author and Sun Tzu expert interprets the influential thinker's classic battle strategies specifically for today's marketing professionals.

Sun Tzu Strategies for Marketing: 12 Essential Principles for Winning the War for Customers: 12 Essential Principles for Winning the War for Customers 2003, McGraw-Hill Education, New York, NY

ISBN-13: 9780071427319

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