Suckers: How Alternative Medicine Makes Fools of Us All

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Alternative medicine is an increasingly mainstream industry with a predicted worth of five trillion dollars by the year 2050. Its treatments range from reputable methods like homeopathy and acupuncture to such bizarre therapies as nutraceuticals, ear candling, and ergogenics. Alternative approaches are endorsed by celebrities, embraced by the middle class, and have become a lifestyle choice for many based on their spurious claims of rediscovery of ancient wisdom and the supposedly benign quality of nature. As this hard ...

Suckers: How Alternative Medicine Makes Fools of Us All 2009, Harvill Press

ISBN-13: 9781846550287

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Suckers: How Alternative Medicine Makes Fools of Us All 2009, Random House UK

ISBN-13: 9780099522867

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