This book provides a guide to successful management. Managers need to set the right objectives for the company and clear objectives for themselves. A general manager must develop new strategies that are relevant to the environment and are based on the core competences of the corporation. These strategies will need to yield a long term competitive advantage so that they significantly increase the value of the company over time. This book, by the Chief Executive of a major multinational company, provides many insights and ...

Successful Management 1995, Palgrave Macmillan, Basingstoke

ISBN-13: 9780333643471


Successful Management 1995, Palgrave MacMillan

ISBN-13: 9781349395644

1995 edition

Trade paperback