Successful Telemarketing


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Successful Telemarketing - Stone, Bob, and Wyman, John
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The all-new second edition of this marketing bestseller will keep your business up to speed with rapid changes that are transforming the use of telemarketing. Whether you're starting or strengthening your programs, Stone & Wyman show you the latest techniques to cut costs and increase sales and profits. "This new edition of "Successful Telemarketing" provides valuable insight in the sophisticated use of information technology and new approaches to the sales and marketing process. Bob Stone and John Wyman demonstrate the ...

Successful Telemarketing 1992, NTC/Contemporary Publishing Company, Lincolnwood, IL

ISBN-13: 9780844232959



Successful Telemarketing 1992, McGraw-Hill Companies

ISBN-13: 9780844232966

2nd edition

Trade paperback