Successful Pharmaceutical Selling


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Unlike other industry sales reps, pharmaceutical sales reps face a unique set of pressures and challenges, from a constantly changing set of specifications to the most current and in-depth understanding of the techniques and treatments used within the industry. Reps are charged with the responsibility of ensuring demand and increased specification for products, and most importantly, generating the vital capital needed for the development of newer and better agents. The success of their efforts ultimately determines the ...

Successful Pharmaceutical Selling 1997, McGraw-Hill Companies, Boston, MA

ISBN-13: 9780786312115