Successful Local Broadcast Sales

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For the right person, a career in media sales can be glamorous, rewarding, and lucrative. But without the right guidance, it can also be challenging. Weyland shares his hard-won wisdom, showing television, radio, and cable salespeople how to get more sales.

Successful Local Broadcast Sales 2011, Amacom

ISBN-13: 9780814431627

Trade paperback

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Successful Local Broadcast Sales 2007, AMACOM/American Management Association, New York, NY

ISBN-13: 9780814480533

Hardcover

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