Successful Direct Marketing Methods, Seventh Edition

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With more than 250,000 copies sold, the classic text on direct marketing is now even better! This thoroughly revised edition of "Successful Direct Marketing Methods "--the "bible" of direct marketing-- includes expanded material on the Internet and other digital media and brand new information on E-business (including E-communications, banners, buttons, E-mail, permission marketing). Also includes E-commerce (online merchandising and usability and navigation of websites) and E-services (online customer service, live ...

Successful Direct Marketing Methods, Seventh Edition 2001, McGraw-Hill Companies, Chicago, IL

ISBN-13: 9780658001451

7th Revised edition

Hardcover

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