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Successful Direct Marketing Methods: Interactive, Database, and Customer-Based Marketing for Digital Age

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Direct marketing has grown beyond its roots in traditional mail order to embrace a host of new technologies, customer relationship-building techniques, and performance measures. Today, businesses and nonprofits of all kinds use direct marketing, which now garners 25% of the U.S. marketer's budget, surpassing newspapers and broadcast TV. Hailed as the "bible" of direct marketing for over 30 years, Successful Direct Marketing Methods has been completely updated and expanded with all the latest tools and techniques needed ...

Successful Direct Marketing Methods: Interactive, Database, and Customer-Based Marketing for Digital Age 2008, McGraw-Hill Education, New York, NY

ISBN-13: 9780071458290

8th edition

Hardcover

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