Success in Programming: How to Gain Recognition, Power, and Influence Through Personal Branding

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"Why should you, a competent software developer or programmer, care about your own brand? After all, it's not like you're an actor or musician. In fact, as [this book demonstrates], ... it's never been more important for you to think about yourself as a brand. Doing so will provide rocket fuel for your career. You'll find better jobs and become the 'go-to' person in various situations. You'll become known for your expertise and leadership, and you'll find it easier to strike out on your own. People will seek out your advice ...

Success in Programming: How to Gain Recognition, Power, and Influence Through Personal Branding 2014, Apress

ISBN-13: 9781484200025

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