Study Guide to Accompany Marketing

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Enables students to learn and apply marketing principles instead of simply memorizing facts for an examination. This study guide includes chapter outlines for student note-taking, sample tests, critical thinking questions, and flash cards.

Study Guide to Accompany Marketing 2005, Irwin/McGraw-Hill, London

ISBN-13: 9780072828917

8th Revised edition

Trade paperback

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Study Guide to Accompany Marketing 2002, McGraw-Hill Inc.,US, New York

ISBN-13: 9780072469011

7th Revised edition

Paperback

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