Strategy: Winning in the Marketplace: Core Concepts, Analytical Tools, Cases

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STRATEGY: Winning in the Marketplace is the newest offering from proven authors Thompson, Gamble, and Strickland. As in previous works, the authors' mainstream presentation includes the most recent research in strategy presented in a way that students can understand and apply to business cases and problems. With fewer chapters and pages and shorter cases than previous texts by these authors, this new first edition offers a more concise, lively, and user-friendly presentation of strategic management. Fundamental strengths of ...

Strategy: Winning in the Marketplace: Core Concepts, Analytical Tools, Cases 2006, McGraw-Hill Companies, Boston, MA

ISBN-13: 9780072989908

2nd edition

Hardcover

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Strategy: Winning in the Marketplace: Core Concepts, Analytical Tools, Cases 2004, McGraw-Hill Companies

ISBN-13: 9780071215145

Hardcover

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Strategy: Winning in the Marketplace: Core Concepts, Analytical Tools, Cases 2003, Irwin/McGraw-Hill, Boston, MA

ISBN-13: 9780072847703

Hardcover

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