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Strategy Express - Middleton, John, and Gorzynski, Bob
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Strategy Express is the fast track route to mastering the essential aspects of strategy. It covers all the fundamentals of successful strategy, from developing a compelling vision to knowing your customers, and from fostering creativity to making it happen. It gives examples and lessons from benchmark companies, including Sony, eBay, Tesco, and Apple, as well as ideas from the smartest thinkers in the strategy field. It includes a glossary of key concepts and a comprehensive resources guide. Strategy Express lays bare a ...

Strategy Express 2006, Capstone, Chichester, England

ISBN-13: 9781841127071

2nd edition

Trade paperback