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Strategies for Responsible Business


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Strategies for Responsible Business - Mg, Murali
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Seminar paper from the year 2013 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 65, University of Aberdeen, course: MBA, language: English, abstract: Corporate Social Responsibility is a traditional concept which has existed since before the World War II, (A.B. Caroll & K.M. Shabana). The evolution of concept theoretically relates to Abram's (1951), who argued that companies should not only focus on profit maximisation, but also should think about its employees, customers and ...

Strategies for Responsible Business 2014, Grin Publishing

ISBN-13: 9783656649441

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