Strategies and Tools for Corporate Blogging

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If advertising and public relations were the best ways to connect with a company's audience through traditional media, and blogs are the best way to connect with millions of customers through the medium of online consumer generated media, then how can companies best use blogs to connect with their audience through the medium of consumer-generated media?The answer is through blogger relations, the process of interacting with bloggers and blog readers to get a company's message to an audience. This book targets business ...

Strategies and Tools for Corporate Blogging 2017, Routledge, London

ISBN-13: 9781138441156

Hardcover

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Strategies and Tools for Corporate Blogging 2007, Butterworth-Heinemann, Amsterdam, Netherlands

ISBN-13: 9780750684163

Trade paperback

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