Strategic Thinking: A Nine Step Approach to Strategy and Leadership for Managers and Marketers

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Now in its third edition, this popular, concise introductory text explains strategic thinking by setting out the right questions to ask when developing strategy. This edition includes new online material and prompt sheets, objectives, action plans, and useful summaries.

Strategic Thinking: A Nine Step Approach to Strategy and Leadership for Managers and Marketers 2010, Kogan Page, London, England

ISBN-13: 9780749460778

3rd edition

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