Strategic Public Relations has been produced as a core book for what will become a series of second generation books treating public relations as a new, and separate discipline which has strategic implications for the whole business. Written primarily for senior executives and PR practitioners, Strategic Public Relations also serves students and young executives, covering such topics as: corporate goals and strategies; marketing communications; financial public relations; employee and local community relations; ...

Strategic Public Relations 1995, Palgrave MacMillan, Basingstoke, England

ISBN-13: 9780333615454

1995 edition

Hardcover

Select
Strategic Public Relations 1995, Palgrave MacMillan

ISBN-13: 9781349134830

1995 edition

Trade paperback

Select