Strategic Public Relations Management: Planning and Managing Effective Communication Campaigns

by

Write The First Customer Review

"Strategic Public Relations Management features an applied approach to evidence-based, strategic public relations management. It emphasizes understanding audiences through research and demonstrates success through quantitative evaluation methods. It presents a scientific approach that helps future and current practitioners understand and communicate the value of public relations to others, using performance metrics to demonstrate return on investment. New to the third edition: - New examples on the effective use of digital ...

Strategic Public Relations Management: Planning and Managing Effective Communication Campaigns 2015, Routledge, London

ISBN-13: 9780415517690

3rd Revised edition

Trade paperback

Select
Strategic Public Relations Management: Planning and Managing Effective Communication Campaigns 2015, Routledge, London

ISBN-13: 9780415517683

3rd Revised edition

Hardcover

Select
Strategic Public Relations Management: Planning and Managing Effective Communication Programs 2006, Lawrence Erlbaum Associates, Mahwah, NJ

ISBN-13: 9780805853810

2nd edition

Trade paperback

Select
Strategic Public Relations Management: Planning and Managing Effective Communication Programs 2006, Lawrence Erlbaum Associates, Mahwah, NJ

ISBN-13: 9780805853803

2nd edition

Hardcover

Select