Strategic Marketing for Nonprofit Organizations

by

Reflecting the most recent, relevant information in the field, this best-selling book offers readers a practical foundation for marketing in nonprofit organizations. Its coverage encompasses the entire marketing process, providing valuable insights on strategic evaluations, positioning, market targeting, and more. For managers and future managers of nonprofit organizations, for-profit organizations, and government agencies.

Strategic Marketing for Nonprofit Organizations 2007, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780131753723

7th edition

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Strategic Marketing for Nonprofit Organizations 2002, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780130419774

6th edition

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