Strategic Marketing Management

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This resource offers a comprehensive framework for strategic planning and outlines a structured approach to identifying, understanding, and solving marketing problems. For business students, this book is an essential tool for understanding the logic and the key aspects of the marketing process. For managers and consultants, it presents a conceptual framework that will help develop a strategy for day-to-day decisions.

Strategic Marketing Management 2014, Cerebellum Press

ISBN-13: 9781936572199

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Strategic Marketing Management 2014, Cerebellum Press

ISBN-13: 9781936572236

Chinese
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Strategic Marketing Management 2014, Cerebellum Press

ISBN-13: 9781936572205

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Strategic Marketing Management 2012, Cerebellum Press, [Chicago, Ill.?]

ISBN-13: 9781936572151

7th edition

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Strategic Marketing Management 2012, Cerebellum Press

ISBN-13: 9781936572168

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Strategic Marketing Management 2011, Cerebellum Press

ISBN-13: 9781936572007

6th

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Strategic Marketing Management 2011, Cerebellum Press

ISBN-13: 9781936572014

6th edition

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Strategic Marketing Management 2009, Brightstar Media, Inc.

ISBN-13: 9780982512630

5th edition

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Strategic Marketing Management 2009, Brightstar Media, Inc.

ISBN-13: 9780981964621

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Strategic Marketing Management 2009, Brightstar Media, Inc.

ISBN-13: 9780979003998

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Strategic Marketing Management 2008, Brightstar Media, Inc.

ISBN-13: 9780979003929

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