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"Strategic Marketing, 8/e" by Cravens and Piercy is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The authors examine many components of a market-driven strategy, including technology, customer service, customer relationships, pricing, and the global economy. The text provides a strategic perspective and extends beyond the traditional focus on managing the marketing mix. The cases demonstrate how real companies build and implement effective strategies ...

Strategic Marketing 2012, McGraw Hill Higher Education, London

ISBN-13: 9780078028908

10th Revised edition

Hardcover

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Strategic Marketing 2012, McGraw Hill Higher Education, London

ISBN-13: 9780071326230

10th International edition

Paperback

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Strategic Marketing 2008, Irwin/McGraw-Hill, Boston, MA

ISBN-13: 9780073381008

9th edition

Hardcover

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Strategic Marketing 2008, McGraw Hill Higher Education, London

ISBN-13: 9780071263351

9th Revised edition

Paperback

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Strategic Marketing 2005, McGraw Hill Higher Education, London

ISBN-13: 9780071244329

8th Revised edition

Paperback

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Strategic Marketing 2002, Irwin/McGraw-Hill, Boston, MA

ISBN-13: 9780072466652

7th Revised edition

Hardcover

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Strategic Marketing 1999, McGraw-Hill Companies

ISBN-13: 9780070275430

6th edition

Hardcover

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Strategic Marketing 1999, McGraw-Hill Education (ISE Editions), London

ISBN-13: 9780071169417

International 2 Revised edition

Paperback

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Strategic Marketing 1997, Irwin Professional Publishing, Chicago, IL

ISBN-13: 9780256214383

5th edition

Hardcover

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Strategic Marketing 1993, McGraw-Hill Companies

ISBN-13: 9780256122121

4th edition

Hardcover

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Strategic Marketing 1993, Irwin Professional Publishing, New York

ISBN-13: 9780256156126

4th Revised edition

Paperback

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Strategic Marketing 1991, Irwin Professional Publishing, New York

ISBN-13: 9780256114058

3rd Revised edition

Paperback

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Strategic Marketing 1990, McGraw-Hill Companies

ISBN-13: 9780256087932

3rd edition

Hardcover

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Strategic Marketing 1987, Irwin Professional Publishing

ISBN-13: 9780256033700

2nd edition

Unknown binding

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Strategic marketing 1982, R.D. Irwin, Homewood, Ill.

ISBN-13: 9780256026450

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