Strategic Market Management

by

"Unquestionably the most comprehensive treatment available on the subject. I found this book unique in its capacity to benefit executives, planning staff, and students of strategy alike." - Robert L Joss, Dean of the Graduate School of Business, Stanford University.Completely revised and updated, David Aaker's authoritative book approaches strategy development from an external perspective driven by a structured analysis of customers, competitors, market trends, and the broader environment. It shows how to build on strategic ...

Strategic Market Management 2013, Wiley

ISBN-13: 9781118582862

10th Revised edition

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Strategic Market Management 2009, John Wiley & Sons, Hoboken, NJ

ISBN-13: 9780470317242

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Strategic Market Management 2007, John Wiley & Sons, Hoboken, NJ

ISBN-13: 9780470056233

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Strategic Market Management 2007, John Wiley & Sons, Hoboken, NJ

ISBN-13: 9780470059869

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Strategic Market Management 2004, John Wiley & Sons, Hoboken, NJ

ISBN-13: 9780471484264

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Strategic Market Management 2004, John Wiley and Sons (WIE), New York

ISBN-13: 9780471659037

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Strategic Market Management 2001, Wiley, New York, NY

ISBN-13: 9780471415725

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Strategic Market Management 1998, Wiley, New York, NY

ISBN-13: 9780471177432

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Strategic Market Management 1994, Wiley, New York, NY

ISBN-13: 9780471309567

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Strategic Market Management 1993, John Wiley and Sons (WIE), New York

ISBN-13: 9780471305880

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Strategic Market Management 1992, Wiley, New York, NY

ISBN-13: 9780471532538

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Strategic Market Management 1988, Wiley, New York, NY

ISBN-13: 9780471852629

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Strategic Market Management 1984, John Wiley & Sons, New York, NY

ISBN-13: 9780471871101

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