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Strategic Management of Technology and Innovation

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Strategic Management of Technology and Innovation - Burgelman, Robert A, and Wheelwright, Steven C, Professor, and Burgelman Robert
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Takes the perspective of the general manager at the product line, business unit, and corporate levels. This book addresses the interaction between the different levels of general management - for example, the fit between product strategy and business unit strategy, and the link between business and corporate level technology strategy.

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Strategic Management of Technology and Innovation 2008, McGraw-Hill Education, Boston, MA

ISBN-13: 9780073381541

5th Revised edition

Hardcover

Strategic Management of Technology and Innovation 2003, McGraw Hill Higher Education, London

ISBN-13: 9780071232302

4th Revised edition

Paperback

Strategic Management of Technology and Innovation 2003, Irwin/McGraw-Hill, Boston, MA

ISBN-13: 9780072536959

4th Revised edition

Hardcover

Strategic Management of Technology and Innovation 2000, Irwin/McGraw-Hill, Boston, MA

ISBN-13: 9780072312836

3rd edition

Hardcover

Strategic Management of Technology and Innovation 1997, Irwin Professional Publishing, Chicago, IL

ISBN-13: 9780256091281

2nd edition

Hardcover

Strategic Management of Technology and Innovation 1995, McGraw-Hill Education (ISE Editions), London

ISBN-13: 9780071149464

International 2 Revised edition

Paperback

Strategic Management of Technology and Innovation 1992, CRC Press

ISBN-13: 9780256034813

Hardcover