Core strategic management concepts without the excess. What Is Strategy and the Strategic Management Process?; Evaluating a Firm's External Environment; Evaluating a Firm's Internal Capabilities Chapter 4: Cost Leadership; Product Differentiation; Vertical Integration; Corporate Diversification; Organizing to Implement Corporate Diversification; Strategic Alliances; Mergers and Acquisitions; International Strategy For readers interested in learning the fundamental concepts of strategic management, without having to skim ...

Strategic Management and Competitive Advantage 2009, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780136094586

3rd Revised edition