Strategic Management: Text and Cases with Online Learning Center Access Card

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Provides a treatment of traditional topics in strategic management, as well as contemporary topics like entrepreneurship, innovation, knowledge management, and internet strategies. This work features modern concepts illustrated by relevant, and teachable cases. The case selections emphasize variety, currency, and familiar company names.

Strategic Management: Text and Cases with Online Learning Center Access Card 2006, Irwin/McGraw-Hill, London

ISBN-13: 9780073267203

3rd Revised edition

Hardcover

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