By clearly demonstrating the fundamental concepts, frameworks and ideas about strategic management necessary for effectively guiding the company, this text provides managers with their key to future success. The book will show managers: the role of strategy and strategy formulation; how to define goals and missions; how to analyze the key success factors in any organization; how to analyze an organization's resources; the role of international and global strategies; the problems of forcasting and the limitations of ...

Strategic Management 1993, Kogan Page, London

ISBN-13: 9780749410636

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