Strategic Management: Of Resources and Relationships (Concepts and Cases)

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From internal resources such as people, knowledge, and capital to relationships with external stakeholders such as customers and suppliers - Strategic Management of Resources and Relationships provides students with one realistic, comprehensive, and highly effective approach to strategic management. Students will learn how to use the resource-based view to develop competitive advantages through the acquisition, development and management of resources. They'll also learn how to use stakeholder theory to determine when ...

Strategic Management: Of Resources and Relationships (Concepts and Cases) 2002, Wiley, New York, NY

ISBN-13: 9780471222927

Hardcover

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