Strategic Management: In Small and Medium Enterprises

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This introductory survey text is written to give students on executive or general MBA courses an overview of the role of accounting and finance in business, and is also suitable for undergraduates of business and management studies. The approch taken emphasises the conceptual underpinnings of the subject, and views it from the point of view of managers' need for information. Not least the book emphasises the increasing importance of general managers understanding the role played by their accounting and financial management ...

Strategic Management: In Small and Medium Enterprises 2003, Cengage Learning

ISBN-13: 9781861529626

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