Strategic Management: Total Quality and Global Competition is the first text that integrates strategic management with the themes of total quality managment and global competition. International competition is viewd as the force offering customer choices and therefore driving TQM. Suitable for all strategy courses, this book is designed for lecturers and students throughout the world who understand the persuasive impact of international competition on the practice of strategic management. Examples, cases, data and ...

Strategic Management 1997, Wiley, Cambridge, MA

ISBN-13: 9781557866509

Trade paperback