Changes in the wider environment have triggered a new normal for event creation. Heightened attendee expectations, a keener focus upon the return required by funders and wider stakeholders, and, of course, an ever more competitive event marketplace. Couple these with CSR, social media, globalisation and technology and the reasons event creation is now a strategic and multilayered responsibility are clear. Strategic Event Creation is the contemporary textbook that recognises and articulates this changed reality for students ...

Strategic Event Creation 2011, Goodfellow Publishers Limited, Oxford

ISBN-13: 9781910158074

Paperback

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Strategic Event Creation 2011, Goodfellow Publishers Limited, Oxford

ISBN-13: 9781910158067

Hardcover

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